How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands . . .

Two Leadership Traps: How To Avoid Them. How To Get Out Of them (Part 2)

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and. . .

Two Leadership Traps: How To Get Out Of Them. How To Avoid Them (Part 1)

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and. . .

Ice Axe, Crevasses, No English

Climbing the glaciers to the summit of Mount Chimborazo in Ecuador isn't highly technical. It is mountaineering, but how hard can it be, considering I went to 20,600 feet the first time I used cram. . .

Who Are You, Anyway?

Self-identity? Who are you really? We identify with many things, but this is just a process in our minds. In fact, this identification causes us to suffer. Your favorite basketball team loses, and. . .

How To Think Clearly

Does your mind sometimes feel like a television station you can't quite tune in? You know there's an interesting program on - or several, but everything is mixed with static. What if you could "tun. . .

Mechanical Poetry - Part Three

Have you ever read the lyrics of a Simon and Garfunkle song? Pure poetry. Want to write poems like that? Start copying them. Let me explain. The Myth Of Creativity Creativity is somewhat of a myth.. . .

How To Remember Things

What's the biggest problem with memory tricks? Remembering to use them, of course. There are many memory techniques that work well, but you'll forget them when you need them most - unless you make . . .

Fix and Flip: A Real Estate Formula

You've bought a house, a fixer-upper you can make some money on. What improvements and repairs should you make? First of all, you need to know this before you buy, as I explained in another article. . .

Should You Offer Commissions For Customer Referrals?

As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to. . .

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necess. . .

Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up. . .

Skip Christmas This Year. Do Give-Thanks Marketing Instead

November is the perfect time to let your customers or clients know that you appreciate their business. And did you know that doing so can be a very effective marketing tactic? November is a great . . .

What Does Your Logo Say About Your Business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. . .

The Surest Way to Boost Sales

If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales . . .

The Power of Taglines - Take My Tagline Test!

An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it. Do any of the phrases below ring a bell? See if y. . .

Drive Tons of Traffic To Your Website

If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get poten. . .

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your pro. . .

How Not to Write a Press Release

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore. Another writer, a friend of mine, got the acc. . .

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods fl. . .

5 Easy Ways to Create Great Info Products

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar. . .

A Marketing Lesson From TV's the Apprentice

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a. . .

A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?

And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, produc. . .

5 Tips to Help You Identify WHO to Market To

If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to e. . .

Electronic Medical Record: A New Medical Technology Walk Through

Electronic Medical Record The electronic medical record, or EMR, has been redesigned by technology to suite the 21st century medical practice. The entire process has been wrapped around your finger. . .

Bite Your Tongue

Most people don’t realize how powerful a negotiating tool silence is. I discovered exactly how effective as I recently observed someone discussing a deal with a prospective customer this past week.. . .

The Power of Confidence

My experience has taught me that people want to buy from sales people who are confident in their abilities. Taking control of the circumstances and situations around you will develop your self-conf. . .

A Better Life In Easy Steps

Want a better life? Big changes are difficult, and take time, but there are many easy steps you can take right now. Take many steps, even small ones, and pretty soon you're getting somewhere. A Bet. . .

Design does matter

Design Does Matter The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools. They try to convince you that by improving your image,. . .

Bar Charts Brought to Life: Index of Interactive Information for HTML and PDF

Bar Charts and the Information Challenge Whether one is an unknown entrepreneur or Donald Trump, an elementary school teacher or a university president, a 6th grader researching other countries or . . .

How To Have Gratitude

Yes, it might feel great to win the lottery. Money, houses, travel - these are wonderful, but not enough by themselves. You need the right frame of mind to fully enjoy life. You need the attitude o. . .

How to overcome your “Obstacles”.

……I realised that I really created my own obstacles in life, and if I just got out of the way of myself and let my mind not hold me back, I could do things I never thought I could.” (Hilary Swan. . .

Deciphering Marketing Lingo for Small Business Owners

Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market succes. . .

Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do yo. . .

Can Small Business Owners Really Afford A Great Logo?

And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphical or visual representation of your brand. Your brand is your business, prod. . .

Determining Market Effectiveness Even If You Didn't Track

What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t. Is there anything. . .

Dramatically Improve Marketing Results With These 6 Simple Steps

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, ther. . .

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I chal. . .

Do I Have To Be A Good Writer to Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a sh. . .

Beat the Holiday Sales Blues with These Festive Marketing Ideas

The holidays can be a tough time of year for some businesses. Let’s face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It’s a natural. . .

Manhatten Paving-Asphalt Paving Seal Coats

Why should you even consider sealing your asphalt driveway? Seal your existing parking lot to: Establish all weather surfaces that are maintenance and dust free, thus saving you overall asphalt ma. . .

How to Know if You Are in the Right Career

by Kathleen Gage Ever wonder if you are in the right career? If you are like most people you have. Did you know that 80% of people are currently misemployed? They are either underemployed, not hap. . .

In Leadership, The Critical Convergence Really Drives Great Results

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and. . .

Backpacking With Sand, Snow And Coyotes

I was backpacking in the Sleeping Bear Dunes. It was March, so when I made it through the woods and over the dunes, I'd have miles of beach to myself. It was an over-nighter, a chance to test new u. . .

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting thei. . .

Are You a Small Business Lone Ranger ? Take My 10-Question Quiz to Find Out!

So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger hand. . .

Say I Don't Know

Why am I writing this? I don't know. I can give reasons, but I can't be sure they are accurate. Such ignorance is okay, or at least it should be. The temptation is always to explain, but that often. . .